Ring in the New Year with New Audiences from Rippl
2025 will be here before we know it, and the new year marks a major shift in consumer behaviors and preferences. Holiday feasts turn into fitness focus with a side of football, and we’re here to help you reach your shoppers with everything they need from New Years resolutions on Jan 1 to Valentine’s Day.
Our deterministic purchaser audiences, available on LiveRamp and The Trade Desk, draw from a network of 100M+ unique shoppers across the U.S. in convenience stores and grocers such as Schnucks, Wegmans and Giant Eagle. Reach the right people based on actual transactions rather than modeled data sets to drive measurable ROAS with Rippl.
Explore our seasonal audiences below and find more details here.
New year, new you
Individuals who purchased protein powders, supplements, electrolytes, and other health related items in the past 12 months.
More and more people are reaching for tools to fuel their fitness goals, with the protein powder market reaching $21.4BN in 2023 along with an expected CAGR of 9% for 2024-2032. Help your customers get a leg up before they hit the leg machine with personalized offers that fit their wellness goals for the new year.
Stock the medicine cabinet
Purchasers of over-the-counter cold and flu, kleenex, lip balms, and illness support in the last 12 months.
Consumers are increasingly turning to OTC medications to address health issues: compare the 26 trips US consumers make yearly to buy OTC products to the yearly average for doctor’s visits—three. Provide the right offers to meet shoppers as they stock up.
W/ kids
Same as above with electrolyte drinks in homes with kids
Eighty-five percent of U.S. parents would rather treat their children’s minor health issues with an OTC medicine before visiting the doctor. Honor their preference with deals on everything they need to help their kiddos get back to feeling better.
Super Bowl fun
Over-indexing purchasers of adult beverages, party platters, and chips/snacks leading up to Super Bowl 2024
In 2023, 62.5M people watched the Super Bowl—and they didn’t do it without sustenance. New data shows that 50% of viewers will purchase soda for the game, 37% will buy beer, and 22% will buy spirits. And let’s not forget the snacks: 75% plan to buy chips, as well as dips/salsa/guacamole (67%), pizza (47%), chicken wings (42%), and nachos (22%).
Valentines love
Over-indexing purchasers of the candy category in February 2024
What’s a Valentine’s Day without candy? Most U.S. consumers are not willing to find out. In fact, more consumers purchase candy than any other gift item for the big day. This year, 92% of Americans planned to purchase candy for the occasion, including 58 million pounds of chocolate (there’s a reason the US Chamber of Commerce has dubbed the holiday an “economic engine”).
W/kids
Same as above in homes with kids
Thirty-nine percent of Valentine’s candy and gifts go to children. Help mom and dad gift the entire class with personalized offers on popular sweet treats.
Create custom audiences
In addition to our syndicated offerings, our team can work with you directly to create custom audiences according to your specific needs. Whether you’re looking to grow a category, steal competitive share or overlay extended audience attributes, we can help you build campaigns according to strategic attributes to reach your goals.
- Target category adjacent shoppers
- Reach shoppers of competitive brands
- Narrow intended targets via lifestyle & buying behaviors
About Rippl
Rippl streamlines regional retailer and convenience store collaboration for brands and advertisers by creating one point of access to anonymized individual shopper profiles. Create audiences based on confirmed purchasing behaviors, launch multi-retailer campaigns and optimize future campaigns with our new data and media network.
Contact us at rippl-audiences@bridg.com to get started!
