Enhance fan engagement
Identify in-venue unknown fans and enrich your understanding of known supporters to improve fan engagement, drive attendance, increase spend, and unlock new and enhanced monetization and brand partnership opportunities with Bridg.
NHL team significantly enhances fan engagement beyond loyalty program
Using Bridg’s proprietary census and AI capabilities, the NHL’s Anaheim Ducks identified “look-a-like” targetable individuals based on demographic and spend behavior to target unknown fans for the season opener.
140+
Enriching attributes supporting unified, individual profiles of known & unknown fans
1.6M
targetable individuals identified using Bridg’s exclusive offline identity resolution capabilities
Challenges in sports and live entertainment today
Fan loyalty programs, no matter how popular, can’t give you insight into every attendee. And ticketing apps can only connect you to the principal holder, not the whole group. That’s billions of dollars in sales that you can’t draw insights from—until now.
We can help
We can help you create a unified view of individual fans, both in-venue and online, known and unknown, with our industry-leading offline identity resolution capabilities. Generate previously unavailable insights, enhance personalization, fuel precision targeting and enable a new level of media spend accountability.
How does it work?
Single source of truth across known and unknown fans
A single view of customer interactions across online and offline channels enables highly personalized omnichannel experiences, tailored to maximize receptiveness and customer lifetime value.
Targeting and personalization
Drive attendance and spend when you draw insight from actual purchase history – ticket type, food and beverage, and apparel – to create personalized messages and target known and unknown fans.
Acquire new fans
Find individuals that “look-like” your existing fans according to certain behaviors and attributes—then target them with meaningful, personalized messaging.
Enhance brand partnerships
With new fan insights come new opportunities to increase product consumption inside and outside the venue and unlock new partner monetization opportunities.
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Resources
Ring in the New Year with New Audiences from Rippl
As 2025 approaches, we’re ready to help you engage deterministic shoppers transitioning from holiday feasts to fitness goals, providing everything they need from New Year’s resolutions to Valentine’s Day.
Deck the Halls with Personalization: New Holiday Audiences from Rippl
Unwrap this year’s key segments for the holiday season with the latest syndicated audiences from Rippl.
Scale Up your Fall & Halloween campaigns with Incremental Rippl Seasonal Audiences
Temperatures might be scorching, but end-of-the-year festivities are just around the corner. Read our blog to dive deeper into Rippl's deterministic audiences—and don't miss out on engaging your actual customers this fall!
3 reasons you need a 1P data strategy – with or without cookies
The cookie may live on, but targeting and personalization strategies that rely solely on third-party insights will not. Read our blog to learn more.
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Why you need to take identity resolution offline this year
Cookie deprecation sees yet another delay buying precious time for consumer-facing businesses of all shapes and sizes who continue to prepare for the cookie’s eventual demise and its impact on previous targeting and personalization strategies.
Can convenience stores escape pain at the pump and drive store margins?
For retailers, rising oil prices are more nightmare than fantasy. Convenience stores need more comprehensive customer insights to drive store traffic, and loyalty programs aren't enough to deliver.
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