Evolve with your customers
Grocers need reliable, timely customer insights to strengthen their retail media network, shelve and recommend the right products, personalize offers, amplify convenience—and stay competitive in an ever-changing marketplace.
Fill every aisle with unmatched value and convenience and increase time-to-value for campaigns with the help of the Bridg data and audience platform.
Fortune 500 CPG and Midwest Grocer partnership drives spending in light customers
To help the CPG partner reach grocery customers who had transitioned from high to light spending, Bridg identified a series of cohorts that could be targeted via a 12-week Facebook campaign with personalized offers.
50%
increase in spending for targeted users at end of test period
30%
increase in spend 15+ weeks after end of campaign
25%
sales growth of other items in brand portfolio
Challenges in Grocery today
From expanded dining options to financial services and educational tours, the grocery experience is rapidly evolving to meet multiple needs while delighting shoppers. Consumers expect ultra-convenient experiences from their grocer, whether they’re ordering online, at a kiosk or pulling up product information from a digitized shelf. Brand partners expect ultra-effective targeting opportunities and measurable ROI from their retail media investments. You need razor-sharp insights to determine what your customers want, which technology investments and operational adjustments will deliver and how well your efforts are performing.
Find the perfect match rate
Many grocery marketers still lack mechanisms to identify and understand in-store shoppers. While loyalty programs help close the data divide, you need to track every customer journey across platforms and channels to create a truly effective personalization strategy. Enter our exclusive offline identity resolution capabilities with industry-leading match rates and accuracy.
Improve personalization—and partnerships
We can help you understand and engage all of your customers through our 360° customer profiles. They’re anonymous and privacy-safe, delivering enhanced behavioral insights and SKU-level purchase history that are updated daily. With the support of our data and audience platform, you have the insights and campaign measurement capabilities you need to create more effective targeting strategies and strengthen CPG partnerships.
How does it work?
Know your shoppers & expand your network
Online, offline, known, unknown, loyalty, non-loyalty—gain insight into every touchpoint and type of shopper to meaningfully engage them with the right offers at the right time. Increase retail media spend when you deliver the insights and engagement that your brand partners want—and your competitors can't deliver.
Maximize customer value
A lifetime of customer value starts with a single source of truth for shopper data—and culminates in increased customer frequency and spend, scalable loyalty programs, faster time-to-value for campaigns and more.
Understand promotion effectiveness
Track the impact of campaigns on actual sales with our analytical dashboard and robust reporting as you make the most of your marketing technology stack and reduce overall spend.
Stay agile
With SKU-level shopper insights refreshed daily, stay on the pulse when it comes to merchandising decisions, delivery modes, store layout, promotional decisions and more.
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Resources
Ring in the New Year with New Audiences from Rippl
As 2025 approaches, we’re ready to help you engage deterministic shoppers transitioning from holiday feasts to fitness goals, providing everything they need from New Year’s resolutions to Valentine’s Day.
Deck the Halls with Personalization: New Holiday Audiences from Rippl
Unwrap this year’s key segments for the holiday season with the latest syndicated audiences from Rippl.
Scale Up your Fall & Halloween campaigns with Incremental Rippl Seasonal Audiences
Temperatures might be scorching, but end-of-the-year festivities are just around the corner. Read our blog to dive deeper into Rippl's deterministic audiences—and don't miss out on engaging your actual customers this fall!
3 reasons you need a 1P data strategy – with or without cookies
The cookie may live on, but targeting and personalization strategies that rely solely on third-party insights will not. Read our blog to learn more.
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Why you need to take identity resolution offline this year
Cookie deprecation sees yet another delay buying precious time for consumer-facing businesses of all shapes and sizes who continue to prepare for the cookie’s eventual demise and its impact on previous targeting and personalization strategies.
Can convenience stores escape pain at the pump and drive store margins?
For retailers, rising oil prices are more nightmare than fantasy. Convenience stores need more comprehensive customer insights to drive store traffic, and loyalty programs aren't enough to deliver.
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