As the temperature begins to thaw, consumers will venture out to enjoy the weather—and start spending on seasonal traditions and celebrations. So before you spring ahead for daylight savings, get a head start on engaging your customers with personalized messages and offers that enhance their plans, from spring break to Mother’s Day.
Plant the seeds for next season’s targeting and personalization strategies today with pre-built audiences from Rippl. Our deterministic purchaser audiences help you connect with the right shoppers at the right time based on SKU-level transaction data.
Explore our latest batch of seasonal audiences below and find more details here.
Spring break preppers
Known purchasers of items to prep for a trip in the sun – such as self-tanners, sunscreens and after sun care
Before the youths leave for Cabo, make sure your products are tucked away in their luggage. Approximately 1.5M U.S. college students travel for spring break, spending an average of $1080 on their vacation.
St Pat’s party hosts
Individuals who purchased adult beverage categories – wine, beer, spirits and mixers along with party platters and salty snacks in February or March 2024
Last year, a record 62% of Americans planned to celebrate St. Patrick’s Day, which translated to a whopping $7.2B in spend. Forty-three percent of revelers planned to spend the day attending or hosting a party or parade. Make sure they have the best deals on drinks and snacks before the festivities begin.
Easter feast hosts
Known purchasers of traditional Easter meal fare such as ham, lamb, roasts, dinner rolls and vegetables leading up to Easter in March 2024
Easter celebrations may call for pastel threads, painted eggs and decked-out baskets, but food is where consumers spend most of their budget – to the tune of $7.3B.
Easter candy
Individuals who purchased items to put in an Easter basket in 2024 including candy and Easter themed items
In 2024, 69% of consumers planned to celebrate Easter and 53% intended to buy candy. Fill every basket, and satisfy every sweet tooth, with this syndicated audience.
Mother’s Day gifters
Individuals who purchased items leading up to Mother’s Day 2024 including flowers, cards, candy and Mother’s Day themed items
Help them say “Thanks Mom” with all the right touches. Flowers, food, gifts and drink enjoyed a 20% increase in conversion for Mother’s Day last year.
Prefer to build your own?
Great news: we can work directly with you to create custom audiences according to your specific business needs and strategy.
- Position new products with deterministic purchasers of complementary/competitive categories or brands
- Choose from 140+ enhanced attitudinal and behavioral attributes to tailor audiences
- Get granular with SKU-level deterministic buyers to promote your exact sizes and flavors
About Rippl
Rippl is a data and media network that makes it easier for advertisers and brands to collaborate with regional retailers and convenience stores. Discover one point of access to 100M+ shoppers across the US in convenience stores and grocers like Schnucks, Wegmans and Giant Eagle, create multi-retailer campaigns and measure the returns with our closed loop measurement capabilities.
Contact us at rippl-audiences@bridg.com to learn more!
