Drive personalized convenience
Take convenience to the next level with SKU-level insights and longitudinal profiles of all your shoppers. The Bridg solution allows you to identify, understand and engage all customers, including loyalty, non-loyalty, online and offline ones.
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Challenges in Fuel and Convenience today
More consumers are turning to their C-store for breakfast and other meal fill-ins, making grab-and-go items more popular than ever. Trips inside to the convenience store are a prime add-on growth opportunity for existing fuel customers—but only if you can identify and engage them with the right messages and offers.
Gain market share with the right insights
Understanding price sensitivity and creating personalized offers have never been more important in the C-store. Plus, Gas & convenience has the chance to win market share from both the restaurant and grocery categories by serving up the right items in-store. Drive personalized offers based on actual purchases, preferred items, price sensitivity and more with the support of our customer data solution.
Partner with Bridg
We build unified, privacy-safe customer profiles with SKU-level purchase behavior and over 300 enriching demographic, socioeconomic and lifestyle attributes so you can understand your entire customer base and activate data-driven targeting and personalization strategies across virtually any channel. Whether you’re looking to scale your loyalty program, increase frequency, tweak your inventory and beyond, build from enhanced insights and measure the top-line growth in real time.
How does it work?
See your customers clearly
Our solution unites multiple sources of data with market-leading offline identity resolution so you get one privacy-safe view of all your customers, including SKU-level purchase histories and enhanced behavioral insights.
Add new channels & promote new programs
Whether you are looking to scale your loyalty program or drive promotional decisions, our SKU-level insights, refreshed daily, and expanded, targetable audience will help you reach and engage verified guests with the good news.
Stock their essentials
With direct insight into actual purchases, preferred items, frequency, promotional history, daypart and more, influence purchases at the item-level and make sure your store layout prioritizes winning items.
Close the loop
Track the impact of segmentation and targeting strategies for closed-loop measurement on new campaigns with our analytical dashboards and reports.
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Resources
Ring in the New Year with New Audiences from Rippl
As 2025 approaches, we’re ready to help you engage deterministic shoppers transitioning from holiday feasts to fitness goals, providing everything they need from New Year’s resolutions to Valentine’s Day.
Deck the Halls with Personalization: New Holiday Audiences from Rippl
Unwrap this year’s key segments for the holiday season with the latest syndicated audiences from Rippl.
Scale Up your Fall & Halloween campaigns with Incremental Rippl Seasonal Audiences
Temperatures might be scorching, but end-of-the-year festivities are just around the corner. Read our blog to dive deeper into Rippl's deterministic audiences—and don't miss out on engaging your actual customers this fall!
3 reasons you need a 1P data strategy – with or without cookies
The cookie may live on, but targeting and personalization strategies that rely solely on third-party insights will not. Read our blog to learn more.
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Why you need to take identity resolution offline this year
Cookie deprecation sees yet another delay buying precious time for consumer-facing businesses of all shapes and sizes who continue to prepare for the cookie’s eventual demise and its impact on previous targeting and personalization strategies.
Can convenience stores escape pain at the pump and drive store margins?
For retailers, rising oil prices are more nightmare than fantasy. Convenience stores need more comprehensive customer insights to drive store traffic, and loyalty programs aren't enough to deliver.
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