Identify all customers–no loyalty ID required
Our data and audience platform combines your point of sale data with our exclusive cookieless identity resolution capabilities to solve a longstanding challenge for brick and mortar businesses: identifying, understanding and engaging in-store customers that aren’t part of loyalty or rewards programs.
Comprehensive purchase intelligence
Combining 250M+ U.S. individuals and their payment identities with highly sophisticated algorithms, our one-of-a-kind proprietary asset helps you understand all your customers through their actual purchasing behaviors.
- Link transactions to individuals even when they use different debit and credit cards and ordering channels (in-store vs. online)
- Match transactions to loyalty members who do not identify themselves in store
- Differentiate purchases among family members using the same loyalty membership information
A world of insight—at the individual level
Put cookieless identity resolution to work for your business
Identify the individual behind the transaction
Go beyond the limitations imposed by loyalty programs to link point of sales data to all customers – loyalty and non-loyalty – across offline and online channels.
Access actionable customer data
Leverage a single source of truth across all customers using individual customer profiles that contain SKU-level purchase data and hundreds of enriching attributes.
Drive precision targeting and measure impact
Fuel personalization at scale based on individual purchase preferences, activate
via virtually any digital channel and measure campaign impact using POS data.
Expanded first party data creates the possible
Access new insights and enhance marketing
Tailor campaigns based on individual product purchases and close the loop on measurement.
Grow your retail media network
Access new brand media budgets and revenue streams with increased first-party data scale.
Target regional retailer customers with Rippl
Access individual customer profiles with SKU-level data to execute multi-retailer campaigns with standardized measurement.
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