Cardlytics x Bridg Cardlytics acquires Bridg, transforming the future of digital advertising. Learn more.

Enterprise CDP for Brick-and-Mortar Businesses

Industries of all kinds—from restaurants, retail, and grocery to convenience stores, cinema exhibitors, and CPG partners—use Bridg to identify, understand, and engage unknown in-store customers.

If you don’t know all your customers, how are you going to engage them? 

Brick-and-mortar businesses have long struggled to identify everyone who is coming into their physical store, much less understand their purchase and behavior.

Bridg delivers accessible data and builds out accurate, unified, privacy-safe profiles with SKU-level purchase behavior and over 300+ enriching demographic, socioeconomic, and lifestyle attributes for your unknown customers, giving you the opportunity to better target and engage them.

With Bridg, credit and debit cards become loyalty cards. Loyalty tactics can now be used across all customers, enabling brick-and-mortar businesses and CPG brands to enjoy the same rich insights, targeted marketing capabilities, and closed-loop measurement as digital brands.

Our solution + your data = a measurable impact (stats from a fast-casual client)

increase in loyalty program membership
increase in loyalty customer frequency
increase in loyalty member annual value

Identify your customers

So often companies rely on their loyalty programs to help them identify their customers, but we both know that’s not enough. Bridg’s superpower—the power of our offline to online identity resolution capabilities—can now be yours too. We’ll give you full-picture information on your unknown customers, so you can enhance customer engagement and increase lifetime value.

How do we do it? We ingest offline (point-of-sale transaction data) and online data (loyalty/rewards, e-commerce, mobile, email) and utilize our proprietary census of offline identity and behavior to identity unknown customers with industry-leading accuracy levels and match rate.

We match transactions to a single person even when customers use different cards across online and in-store channels, and unify disparate data silos to create a 360-degree view of individual customers.

Understand your customers

Once we’ve enabled you to identify your customers through our custom, unified, privacy-safe profiles, we then empower you with unlimited segmentation, investigative, and modeling opportunities of past and future customer behavior.

Leverage our standard pre-defined core insights dashboards displaying customer behavior, utilize preferred BI tools, or SQL for advanced analytics.

Uncover timely insights and see an increase in the breadth of your targetable audience, and depth of understanding of customer purchase behavior—with continuous and ongoing transaction updates to customer profiles.

Engage your customers

We’re the secret weapon used by well-known brick-and-mortar retailers, restaurants, and CPG brands throughout the United States. Your competitors don’t want you to know how they’re winning over their previously unknown customers, but what we can reveal is that we will completely transform your understanding of who buys from you.

And with that knowledge, you know who to market to, and can personalize customer engagement with omnichannel campaigns across digital and traditional channels.

And that’s not all! Use your point-of-sale data to measure pre, in process and post campaign performance, grow your retail media network, drive direct sales and optimize cost.

About Bridg

Bridg is an enterprise SaaS data infrastructure company on a mission to make customer data accessible and actionable for brick-and-mortar businesses and CPG brands. Our unique ability to identify, understand, and engage unknown in-store consumers is made possible through industry-leading identity resolution, proprietary census of identity and behavior, and unique strategic data partnerships.

Los Angeles HQ

1849 Sawtelle Blvd, Suite 700
Los Angeles, CA 90025
United States

We can impact your customer engagement and growth

Instead of solely relying on a loyalty program to slightly understand a small portion of your customers, work with Bridg to identify, understand and engage all your customers.