Using point-of-sale (POS) transaction data and proprietary database of 235m+ individual consumers and their payment identities, Bridg identifies the individual customer behind the transaction and builds a unified customer profile which includes historical sku level purchase history, demographics, location, spend, and competitive details.
Bridg profiles enable the ultimate stealth loyalty program where every customer is known but no one needs to self-identify. Restaurants, Supermarkets, Convenience Stores, Cinema Exhibitors and their partners (CPG Brands, Studios) can drive loyalty tactics outside of a formal program.
Bridg enables direct revenue generation through targeted personalized marketing across digital and traditional advertising channels with closed-loop measurement via offline POS attribution.
Bridg Customer Data Platform (CDP)Individual Profiles
Find the real person behind each card. Bridg matches payment instruments to the individual person – not just a name within a zip code
Match Rates up to 85%
Exclusive 2nd Party Data integration enables unique insights into customer behavior inside and outside your locations