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“It enabled us to engage with our customer base on a very direct, one-to-one basis, leveraging our transactional database to be able to tailor very, very specific messages to get people and reach them in high impact media,” Cronin said. “We knew we could get impact if we could tailor that message to somebody very specifically, based on past purchase behavior, product preferences and emotional response.”-

Peter Cronin SVP Brand Strategy | Papa Gino's

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