Expanding regional insight. Powering profitable partnerships.
The Rippl data and media network brings together enriched first party data from regional retailers to offer advertisers a nationwide footprint of individual shoppers, at scale.
Rippl provides one point of access to anonymized individual shopper profiles, with SKU-level data that spans across retailers. This unique capability enables
- Multi-retailer campaigns for advertisers
- Potential new monetization opportunities for regional retailers
- Elevated partner synergy across trade, media spend, and product innovation
RMN with more ROI, less DIY
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Experience the Rippl effect
Regional Retailers
- Can unlock advertiser collaboration with scaled & enriched first party data
- Potentially increase trip frequency & basket size via larger campaign investments
- Leverage new data & media monetization opportunities
Advertisers
- Access to regional retailers’ first party data
- Can execute campaigns across multiple retailers with consistent measurement
- Are able to improve retailer collaboration across trade & media spend and product innovation
Hear from our partners
“Rippl is a game-changing introduction to the market that gives our advertiser partners a level of granularity and transparency to their shopper data that is far beyond what they are receiving from their existing investments in retail data and media. Rippl will forge productive new partnerships between regional retailers like Schnucks and some of the most prominent advertisers today, improving the shopper experience, unlocking new revenue streams, and resulting in a win for all involved parties.”
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“National Retail Solutions (NRS) is focused on arming independent retailers with innovative solutions to compete with larger chain stores, and we see Rippl as an exciting addition that is highly aligned with our mission. Advertisers will leverage shopper data from our 20,000+ convenience store partners across the U.S., helping them uncover insights from audiences that are often difficult to reach. Our retailer partners will benefit from advertiser investments that drive increased visits and spend.”
“At Universal Media Inc., we are proud to provide our clients with a data-driven, consumer-centric approach that boosts their return on advertising spend. We are confident that Rippl’s unparalleled SKU-level first party data footprint across regional retailers will be a valuable addition to our existing offering, and will ensure that our clients are benefitting from multi-retailer campaigns with consistent measurement and maximum impact.”
Frequently asked questions
How is Rippl different from other retail media networks?
Rippl substantially amplifies and enriches first-party data held by regional retailers and integrates these datasets to provide advertisers with a nationwide footprint of individual shoppers. Advertisers can now effectively launch and measure multi-retailer campaigns. This approach also allows for consistent measurement and an understanding of the impact on sales, lending a new level of accountability to campaigns.
Retailers that participate in our network will see higher campaign investment, new and expedited avenues for monetization in both data and media, and a refined synergy in partner operations which includes trade and media spending, product innovation, and messaging.
How is Rippl different from other retail media networks?
Rippl aims to usher in a new era of data-driven possibilities, substantially amplifying and enriching first-party data held by regional retailers. By integrating the datasets from these retailers, Rippl provides advertisers with a nationwide footprint of individual shoppers, at scale.
By providing access to profiles of individual shoppers with SKU-level data across retailers, Rippl is designed to enable advertisers to execute effective multi-retailer campaigns. This approach is complemented by the capability to consistently analyze the real impact on sales, lending a new level of accountability to campaigns.
How is first party data enhanced and expanded for retailers?
Leveraging retailer point of sale (POS) transaction data along with our proprietary, curated offline identity and behavioral census, Rippl goes beyond the limitations imposed by loyalty program data. This dynamic approach enables us to construct rich, privacy-conscious, and anonymous profiles enriched with SKU-level purchase history. These profiles can also encompass several enriching attributes, such as demographics, socioeconomic insights, and lifestyle indicators. This extends across the spectrum of both loyalty-driven and non-loyalty-driven consumer segments.
Even in instances where consumers utilize different cards for online and in-store transactions, our sophisticated matching mechanisms help ensure that every transaction is accurately attributed to a singular individual. This precision underscores our commitment to offering a comprehensive and unified perspective on consumer behavior across multiple channels.
How is first party data expanded and enhanced?
Leveraging retailer point of sale transaction data along with our proprietary, curated offline identity and behavioral census, Rippl goes beyond the limitations imposed by loyalty program data. This dynamic approach enables us to construct rich, privacy-conscious, and anonymous profiles enriched with SKU-level purchase history. These profiles also contain several enriching attributes, such as demographics, socioeconomic insights, and lifestyle indicators. This extends across the spectrum of both loyalty-driven and non-loyalty-driven consumer segments.
Even in instances where consumers utilize different cards for online and in-store transactions, our sophisticated matching mechanisms help ensure that every transaction is accurately attributed to a singular individual. This precision underscores our commitment to offering a comprehensive and unified perspective on consumer behavior across multiple channels.
What other benefits can advertisers see from joining Rippl?
Advertisers now have access a national footprint of 70m individual shopper profiles with SKU-level purchase data; across loyalty and non-loyalty shoppers to create tailored, personalized audiences while executing multi-retailer campaigns. They can consistently measure and analyze the real impact on sales across retailers, lending a new level of campaign accountability. They also have the flexibility to work hand in hand with retailer partners and enhance operational collaboration including trade & media spend optimization, product innovation and improved positioning and messaging.
What other benefits can retailers see from joining Rippl?
Retailers can utilize the individual consumer profiles, which is their single source of truth across loyalty and non-loyalty for their own business analytics and marketing campaigns.
