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Track impact of new menu item and increase average spend
A QSR client introduced a new menu item and wanted to assess its impact on the rest of the menu, as well as its broader effect on the overall business.
Overwhelmed by data? How grocers can capitalize on new customer insights
As the grocery industry goes digital, truckloads of data are pouring in for marketers to organize, contextualize, analyze and activate. Find out how to manage the heaps of raw information now available to marketers and turn it into the right insights.
How grocers can leverage data to perfect the omnichannel experience
Retail is going hybrid, making an omnichannel approach more important than ever. Review emerging strategies and pinpoint the data you need to succeed.
Four Ways for Grocery Stores to Combat Inflation with Convenience
While quick delivery may not stand the test of time, its underlying motivator – convenience – is still king. As high prices rage on, what other forms of convenience can grocers bring to the table to stay competitive?
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Expand your first-party audience to grow your retail media network
One of our fast-growing retail clients needed to identify the individuals behind the billions of daily transactions in their stores to improve targeting and personalization across their retail media network.
Grow loyalty, increase visits and overall value
A casual dining restaurant wanted to understand the incremental value of its loyalty customers and utilize this insight to create an optimal budget and execute an aggressive conversion campaign.
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