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How the pandemic has shifted consumer behavior — and what retailers can do about it
Changing consumer behavior has become a constant, but by harnessing lessons learned two years into the pandemic, retailers can make key MarTech upgrades and refine their targeting strategies to increase their competitive edge.
Four strategic ways to drive revenue with enhanced first-party data
Find out how enhanced first-party data can help you shed third-party dependency—and what steps you can take to future-proof your MarTech stack and prove incrementality today.
Can retailers really deliver on the promise of retail media networks?
As interest in retail media networks skyrockets, both the opportunity and the pressure intensify for retailers who need more first-party data. Those who can expand their first-party audience will be positioned to attract brand partners and keep growing the network.
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