CHALLENGE
An international quick service restaurant wanted to determine how a recent product-driven offer performed across different customer segments. They also wanted to measure how the offer impacted customer lifetime value (CLTV).
SOLUTION
Using transactional data, we analyzed two segments: new and existing guests. By examining performance data, we assessed:
- Whether the offer attracted new customers
- How their spend compared to that of other new customers not attracted by the deal
- How the offer influenced spend for existing guests who took advantage of the deal
We concluded that the offer positively impacted incremental sales and drove greater CLTV within the new guest segment.
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