Newly identified customers drive 34%+ increase in conversion rate, 5%+ average frequency and more at quick-service restaurant brand!
CHALLENGE
Our client, a quick service restaurant (QSR) brand with more than 7,000 locations nationwide wanted to target their highest value customers, with a goal to increase customer engagement, drive incremental visits, and increase check size.
The brand needed to confidently identify their highest value customers and estimate a conversation rate that would optimize campaign planning and ROI.
However, they did not have the tools needed to identify and analyze non-loyalty customers, so the scope was constrained to a very small fraction of its customer base.
SOLUTION
Bridg, and our industry leading customer data platform solution, provided our QSR client the tools to identify tens of millions of unknown in-store customers, with access to their item level purchase behavior.
Our client was able to segment loyalty and non-loyalty customers, and define the highest value clients by activity, frequency, and spending habits. They targeted these high value customers through paid social ads, and measured efficiency by leveraging Bridg’s closed loop capabilities. The results? A significant increase in customer conversion rates, visit frequency and average check value!
If your business is looking for ways to identify anonymous customers and uncover deeper insights around spending behavior, reach out to us so we can help you!
