Track impact of new menu item and increase average spend

QSR client's new menu item launch attracted new customers, grew average check by 6% and monthly spend by 5%!

Challenge

A QSR client introduced a new menu item and wanted to assess its impact on the rest of the menu, as well as its broader effect on the overall business.

More specifically, the client wanted to understand trial impact and impact on check.

Solution

Using our identity resolution capability, the client fully analyzed the impact of the new menu item on new guest trials and average spend.

Our solution also provided a cannibalization analysis at the guest level.

As a result, the client was able to determine that the new product launch attracted new customers and grew check and monthly spend.

If your business is looking for ways to uncover deeper insights around spending behavior, drop us a line at hello@bridg.com.
Case Study: Track impact of new menu item and increase average spend

Impact

9% new item
purchasers
6% increase
in average check growth from new item
5% increase
in average monthly spend