Identify, understand and engage all your customers

Bridg helps retailers go beyond the limitations of loyalty programs by identifying the unknown in-store customer and significantly expanding first-party data–enabling new and unique insights, fueling personalization at scale, and delivering enhanced business outcomes.

What makes Bridg unique?

A different kind of identity resolution

The only platform to initiate identity resolution from
the point-of-sale transaction

A customer behind every purchase

Eliminate anonymous transactions from your data set

The missing link  to customer truth

Fill in the gaps to truly see your customers

Double (or triple) your reachable customers

Convert faceless transactions into brand advocates

Data ingestion

How it works

Data ingestion

Multiple sources of data are ingested via flexible pre-selected data transfer options.

Data processing

How it works

Data processing

Client data signals are matched against those in our proprietary database using highly sophisticated algorithms.

Identity resolution

How it works

Identity resolution

Our industry-leading identity resolution solution provides higher identification rates and match quality on your unknown customers.

Anonymous customer profile

How it works

Anonymous customer profile

Privacy-safe profiles are built with SKU-level purchase data and enriched with demographic, socioeconomic and lifestyle attributes.

Analytics and audience activation

How it works

Analytics and audience activation

Data is always accessible for analytics, modeling, segmentation, activation and measurement using business intelligence and your omnichannel marketing tools of choice.

Integrations

Supercharge your martech stack

Round out your customer data set with anonymous transaction profiles without overhaul of the current tech stack. Bridg's data warehouse-native platform flexes to supplement the system you've got.

Customer data platforms (CDPs)
Activation and advertising platforms
Onboarding providers
Data management platforms (DMPs)
Measurement providers
Campaign management systems
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