Identify, understand and engage all your customers
Retailers can go beyond the limitations of loyalty programs by identifying the unknown in-store customer and significantly expanding their first-party data.
And with Rippl, our data & media network, we’re unlocking collaboration between regional retailers and advertisers.
The Bridg difference
Put cookieless identity resolution to work for your business
Identify the unknown in-store customer
Get to know the actual individual behind the transaction by linking point of sale transactions to all your customers. Multiple cards, multiple locations, in-store or online transactions are all linked to a single individual—loyalty and non-loyalty.
Go beyond loyalty customer data
Associate hundreds of demographic, socioeconomic and lifestyle attributes to the customers you already know. Append in-store transactions associated with loyalty members who don’t identify themselves, account for valuable visits and maintain comprehensive purchase intelligence across all customers.
Drive precision targeting and measurement
Fuel personalization at scale by creating audiences based on individual SKU-level purchases. Activate via virtually any digital channel and measure campaign performance by using POS data to understand the direct impact on sales and ROI.
Expanded first party data creates the possible
Access new insights and enhance marketing
Tailor campaigns based on individual product purchases and close the loop on measurement.
Grow your retail media network
Access new brand media budgets and revenue streams with increased first-party data scale.
Advertisers, target regional retailer customers with Rippl
Access individual customer profiles with SKU-level data to execute multi-retailer campaigns with standardized measurement.
Unparalleled customer success
Convenience retailer sees 10x increase in addressable audience
Significant expansion of first-party data delivers tens of millions of actionable customer profiles to drive personalized offers to all customers.
QSR client uncovers 78M previously unknown customers
Increase in targetable individuals helped a restaurant chain to tailor audiences and deliver on campaign strategies that yielded significant performance increases over prior approaches.
Retailer doubles retail media brand spend
Our exclusive cookieless identity resolution significantly expanded the retailer's first-party data, increased audience scale and drove enhanced campaign ROI for brand partners.
We fit with how you already do business
For many of our customers, Bridg is the only data and audience platform. For other clients, we complement and seamlessly integrate into their existing IT and marketing infrastructure.
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Identify. Understand.
Engage.
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