Cardlytics x Bridg Cardlytics acquires Bridg, transforming the future of digital advertising. Learn more.

Identify, Understand & Engage Unknown In-Store Customers

Discover the first customer data platform purpose built for brick-and-mortar retailers and CPG brands

The solution to a long standing challenge

Utilizing point-of-sale (POS) data and our proprietary census of offline identity and behavior, Bridg identifies the individual customer behind a transaction by leveraging the payment instrument used. We then build anonymous, privacy-safe profiles that include SKU-level purchase history and hundreds of customer attributes that power marketing and analytics.

With Bridg, credit and debit cards become loyalty cards. Loyalty tactics can now be used across all customers, enabling retailers and CPG companies to enjoy the same rich insights, targeted marketing capabilities, and closed loop measurement as digital brands.

Measurable campaign impact | Quick service restaurant highlight

increase in conversion rate
increase in check value
increase in customer frequency

Identify your unknown customer

Don’t spend one more day allowing customers that visit your brick-and-mortar locations to remain unknown. The path to enhancing customer engagement and increasing lifetime value starts with identifying the anonymous person behind the in-store transaction.

  • Tap into Bridg’s exclusive offline identity resolution capabilities that deliver industry leading accuracy levels and match rates.
  • Match transactions to a single person even when customers use different cards across online and in-store channels.
  • Unify disparate data silos to create a 360 degree view of individual customers.

Understand all your customers

Looking to understand your entire customer base – known and unknown? Bridg puts the right data at your fingertips and provides deep insights across all. Previously inaccessible insights now fuel the “art of the possible” and enable unlimited segmentation, investigative, and modeling opportunities of past and future customer behavior.

  • Access SKU-level purchase history and hundreds of demographic, socioeconomic, and special interests attributes linked to individual in-store customers.
  • Leverage pre-defined standard dashboards that display core customer behavior, utilize preferred business intelligence tools, or use SQL for advanced analytics.
  • Uncover timely and relevant insights with continuous, ongoing transaction updates to customer profiles.

Enhance your customer engagement

Engaging unknown in-store customers across virtually any channel has never been simpler. Using Bridg, marketers can build and activate audiences of unknown (and known) individuals to deliver measurable, personalized experiences.

  • Create hyper-targeted audiences using hundreds of profile attributes.
  • Target previously anonymous customers across digital and traditional channels.
  • Use point-of-sale data to directly measure campaign impact and optimize media spend.

About Bridg

Bridg is an enterprise SaaS data infrastructure company on a mission to make customer data accessible and actionable for brick and mortar retailers and CPG brands. Our unique ability to identify, understand, and engage unknown in-store consumers is made possible through industry leading identity resolution, proprietary census of identity and behavior, and unique strategic data partnerships.

Los Angeles HQ

11388 West Olympic Boulevard
Los Angeles, CA 90064
United States

Contact Us

If you’re a brick-and-mortar business or a CPG brand who is ready to go beyond the limits of loyalty programs and engage your unknown in-store customers, let’s talk.