Enhance analytics & marketing
Watch your addressable audience expand – and your targeting strategies optimize – when you identify the individual behind the in-store transaction using our cookieless identity resolution solution.
Optimized customer intelligence
Our solution is designed to deliver unique and impactful insights to power your business and marketing strategies.
Individual customer insight
Leverage unified, longitudinal individual profiles with SKU-level purchase history, both in-store and online and hundreds of demographic, socioeconomic and lifestyle attributes.
Test, measure and learn
Measure the impact of tactics taken at the product or store level on actual sales for specific cohorts of customers and drive improvements. Understand how different strategic segments of customers respond to macro changes that affect the business, and test and learn ahead of wider product, promotional rollouts.
Flexible access
Access individual customer profile data and attributes via a private data lake instance, intuitive data visualization tool or our easy-to-use interface.
Optimized audience creation
Tailor campaign audiences more effectively using insights rooted in actual purchasing behavior. Target customers in danger of lapsing, promote new products to customers who have purchased similar items in the past, engage new customers with personalized offers and more.
Onboarding and activation
Seamlessly export and onboard customized and tailored audience segments to vitually any digital destination. Bridg integrates directly with The Trade Desk, Meta, Google and LiveRamp.
Transparent measurement
Utilize POS transactions and exposure data attached to individual customer profiles, both loyalty and non-loyalty, to transparently measure the impact of campaigns on sales. Our intuitive dashboards allow you to analyze how an offer influences spend across segments, compare performance across campaigns, assess the impact on customer lifetime value (CLTV) and so much more.
What data is available for analysis?
Clients get access to unified individual customer profiles, both loyalty and non-loyalty, with SKU-level purchase data, for their in-store and online purchases. We also append these profiles with hundreds of enriching attributes including demographic, socioeconomic and lifestyle so you get well-rounded and comprehensive insights on all your customers.
Where can I access the data for analysis?
We provide every client with a private instance of a Snowflake-based data lake. Clients can use Explorer, our intuitive data visualization and query tool or leverage their SQL skills with direct access to individual customer profiles.
How do I create audiences?
Tailor your audiences' based on actual individual purchase preferences and enriching attributes using our simple user interface (UI), intuitive visualization tool, or SQL query into the data lake.
Where can I export audiences for activation?
Audiences, comprised of loyalty and/or non-loyalty customers, can be exported directly to The TradeDesk, Meta, LiveRamp and Google (availability TBA).
How do we measure campaign performance?
Combine exposure and impression data or offline conversion tools from the respective platforms with your point of sale data to determine sales impact and create new levels of campaign accountability.
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