Enhance fan engagement
Identify in-venue unknown fans and enrich your understanding of known supporters to improve fan engagement, drive attendance, increase spend, and unlock new and enhanced monetization and brand partnership opportunities with Bridg.
NHL team significantly enhances fan engagement beyond loyalty program
Using Bridg’s proprietary census and AI capabilities, the NHL’s Anaheim Ducks identified “look-a-like” targetable individuals based on demographic and spend behavior to target unknown fans for the season opener.
140+
Enriching attributes supporting unified, individual profiles of known and unknown fans
1.6M
targetable individuals identified using Bridg’s exclusive offline identity resolution capabilities
Challenges in sports and live entertainment today
Fan loyalty programs, no matter how popular, can’t give you insight into every attendee. And ticketing apps can only connect you to the principal holder, not the whole group. That’s billions of dollars in sales that you can’t draw insights from—until now.
We can help
We can help you create a unified view of individual fans, both in-venue and online, known and unknown, with our industry-leading offline identity resolution capabilities. Generate previously unavailable insights, enhance personalization, fuel precision targeting and enable a new level of media spend accountability.
How does it work?
Single source of truth across known and unknown fans
A single view of customer interactions across online and offline channels enables highly personalized omnichannel experiences, tailored to maximize receptiveness and customer lifetime value.
Targeting and personalization
Drive attendance and spend when you draw insight from actual purchase history – ticket type, food and beverage, and apparel – to create personalized messages and target known and unknown fans.
Acquire new fans
Find individuals that “look-like” your existing fans according to certain behaviors and attributes—then target them with meaningful, personalized messaging.
Enhance brand partnerships
With new fan insights come new opportunities to increase product consumption inside and outside the venue and unlock new partner monetization opportunities.
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Resources
Can convenience stores escape pain at the pump and drive store margins?
For retailers, rising oil prices are more nightmare than fantasy. Convenience stores need more comprehensive customer insights to drive store traffic, and loyalty programs aren't enough to deliver.
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As retailers continue to struggle with the effects of inflation, earnings are down and prices are up. Find out how the right data can help turn inflation challenges into revenue opportunities.
How grocers can leverage analytics to boost the shopping experience and fight the negative impacts of inflation
The competition for consumer dollars is intense, but with a well-stocked arsenal of tools, grocers can leverage their digital channels to win and retain customers.
Leveraging actionable insights for retail media networks
Retail media networks are a huge opportunity for retailers and brands alike, but only with the right customer insights, at scale.
Can restaurant marketers serve up the data they need to combat inflation?
Now more than ever, it’s critical for restaurant marketers to understand their audience, drive traffic and sales with personalized messages, and measure the efficacy of offers.
Is your marketing plan missing its mark? Leverage the insights of actionable data to meet your goals
Personalization is a core strategy for any retail marketer, but without the right foundation of insights, you’re unlikely to make an impact. Explore what makes data actionable—and how you can make the jump from raw material to marketable material.
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