Better Performing Audiences + Daily Campaign Sales Measurement Within a CRM Solution
Bridg supplies you with audiences of verified customers far beyond loyalty and email. Targeting these guests based on their individual behavior performs better and Bridg measures actual sales transactions to reveal real campaign performance.
Run More Effective Campaigns
Audience360 allows you to precisely influence your objectives. Boost ROI of loyalty and online ordering. Bring back lapsing guests; activate new regulars. Make your brand a habitual part of your guests’ lives.
Win back lapsing customers
A recent Bridg Audience campaign achieved 8.8x ROAS vs 2.6x to a ‘look-alike’ audience. Ask your rep to see Bridg Results in Action.
Drive online ordering
A recent Bridg Results in Action campaign case study showed a $2.79 cost per purchase with a conversion rate of 44.98%. Ask your Bridg rep to see more!
Convert new guests’ second visit
There is a tiny window to encourage a new customer to become a loyal regular—Bridg does exactly this.
Influence specific stores/regions
Each market is different, some have new traffic problems, some have retention issues.
Bridg can create Audiences based on their participation in an LTO, allowing you to capitalize on trends.
See when audiences of new, regular and lapsing segments are visiting the most so you can influence purchase behavior.
Drive catering revenue
The data quickly shows which customers are most likely to use catering—Bridg gets in front of them.
Increase average check
Bridg understands which guests are the most-likely to spend more with a little nudge.
New customer acquisition
Bridg can find people near your stores that don’t just “look like” your customers, but actually have the same purchasing behaviors as your existing guests.
Custom segmentation for your objectives
You name the objective. Our Client team will help you create marketable audiences you can use to drive sales.
RESULTS IN ACTION
Winning Back Lapsed Guests
Fundamentally More Cost Effective Digital Marketing. Digital marketers typically engage audiences based on demographics, psychographics, geographics and other attributes. They attempt to find people that “look like” their most active customers—and it’s expensive.
Engaging actual guests vs. lookalikes performs significantly better and is much more cost effective. Here’s the proof.
Source: Bridg Results in Action 2017–18
Better Performing Audiences
Reach the “invisible 80%” of customers. Typically about 20% of guests sign-up for loyalty/email clubs. Bridg uses transaction data to create marketable audiences out of all your customers.
Owned—not rented—audiences. You own your audiences. No licensing or renting. Export for use on nearly any marketing channel.
Data-powered segmentation. Create audiences based on incredibly granular behavior attributes:
- Lifecycle segments (i.e. New, Active, Lapsing)
- Transaction frequency
- Average purchase amount
- Visit date/timeL
- Available demographics
WE HELP DRIVE YOUR SUCCESS
The Bridg Client Services team helps create advanced audiences and achieve campaign objectives.
- Data science & insights
- Audience segmentation
- Campaign strategy & management
- Digital media recommendations
- Marketing impact analysis
- On-boarding & support
- Extreme pizza expertise
ALVARO & RACHEL
BRIDG CLIENT SERVICES NINJAS
Use Audiences Across Media
Empower nearly any channel, digital or not, with Bridg audiences.
Get More Out of Facebook Ads
Audience360 features deep integration with Facebook. Audiences sync directly to your Facebook Ads account then customers see ads in their News Feed. Campaign results are synced in real-time back to Bridg which cross-references actual transactions to reveal true ROAS/lift of marketing.
Daily Campaign Measurement
Measure beyond impressions. Unlike other solutions, Audience360 doesn’t use projections to measure campaign performance. Bridg tracks actual sales from audience members in near real-time by syncing with transactions daily allowing you to automatically measure sales vs. ad spend (ROAS) constantly.
Quicker results = faster optimization. Since Audience360 gives you campaign results daily you don’t have to wait to change/modify and optimize. With quick visibility into real-world behavior you’ll be able to ‘test & learn’ and better influence the outcome.
Bridg ‘lifts’ probability. While ROAS is a crucial metric, Audience360 gives companies a look—in many cases their first-time look—into true marketing campaign profitability: known as ‘Lift.’ Lift automatically measures the performance of each campaign audience vs. a control group.