bridg-audience360

Better Performing Audiences + Daily Campaign Sales Measurement Within a CRM Solution

Bridg supplies you with audiences of verified customers far beyond loyalty and email. Targeting these guests based on their individual behavior performs better and Bridg measures actual sales transactions to reveal real campaign performance.

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Run More Effective Campaigns

Audience360 allows you to precisely influence your objectives. Boost ROI of loyalty and online ordering. Bring back lapsing guests; activate new regulars. Make your brand a habitual part of your guests’ lives.

Win back lapsing customers

A recent Bridg Audience campaign achieved 8.8x ROAS vs 2.6x to a ‘look-alike’ audience. Ask your rep to see Bridg Results in Action.

Learn more about winning back lapsed customers >

Accelerate adoption of loyalty

Did you know the average impact on frequency of loyalty membership for QSRs is 3.5 additional visits per year?

Learn more about recruiting loyalty members >

Drive online ordering

A recent Bridg Results in Action campaign case study showed a $2.79 cost per purchase with a conversion rate of 44.98%. Ask your Bridg rep to see more!

Learn more about driving online orders >

Convert new guests’ second visit

There is a tiny window to encourage a new customer to become a loyal regular—Bridg does exactly this.

Influence specific stores/regions

Each market is different, some have new traffic problems, some have retention issues.

Menu-item/LTO based

Bridg can create Audiences based on their participation in an LTO, allowing you to capitalize on trends.

Daypart/Weekpart

See when audiences of new, regular and lapsing segments are visiting the most so you can influence purchase behavior.

Drive catering revenue

The data quickly shows which customers are most likely to use catering—Bridg gets in front of them.

Increase average check

Bridg understands which guests are the most-likely to spend more with a little nudge.

New customer acquisition

Bridg can find people near your stores that don’t just “look like” your customers, but actually have the same purchasing behaviors as your existing guests.

Custom segmentation for your objectives

You name the objective. Our Client team will help you create marketable audiences you can use to drive sales.

RESULTS IN ACTION

Winning Back Lapsed Guests

Fundamentally More Cost Effective Digital Marketing. Digital marketers typically engage audiences based on demographics, psychographics, geographics and other attributes. They attempt to find people that “look like” their most active customers—and it’s expensive.

Engaging actual guests vs. lookalikes performs significantly better and is much more cost effective. Here’s the proof.

Source: Bridg Results in Action 2017–18

WHAT IS BRIDG AUDIENCE360?

Audience360 creates audiences of your own customers for marketing anywhere & measures campaign results daily.

BETTER PERFORMING AUDIENCES
Audiences of your own guests have proven fundamentally better at driving frequency & increasing sales.

CAMPAIGN SALES MEASUREMENT ON ANY CHANNEL
Reach a higher peak return on campaigns, faster, since you won’t have to wait for the insights you need to optimize.

REVENUE-ATTRIBUTABLE MARKETING ANYWHERE
Marketing with daily revenue attribution, behavior-triggered automation and more: purpose-built for brick & mortar marketers.

WE ARE THE DATA-TO-ENGAGEMENT EXPERTS
No one turns data into action like Bridg. We determine individual guests, the details about them, their behavior with your brand and know how to reach them online.

2.0 X AVG. ROAS
AVERAGE RETURN-ON-AD-SPEND USING BRIDG AUDIENCES (Source: Bridg Results in Action 2017-18)

Better Performing Audiences

Reach the “invisible 80%” of customers. Typically about 20% of guests sign-up for loyalty/email clubs. Bridg uses transaction data to create marketable audiences out of all your customers.

Owned—not rented—audiences. You own your audiences. No licensing or renting. Export for use on nearly any marketing channel.

Data-powered segmentation. Create audiences based on incredibly granular behavior attributes:

  • Lifecycle segments (i.e. New, Active, Lapsing)
  • Transaction frequency
  • Average purchase amount
  • Visit date/timeL
  • Location
  • Available demographics
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WE HELP DRIVE YOUR SUCCESS

The Bridg Client Services team helps create advanced audiences and achieve campaign objectives.

  • Data science & insights
  • Audience segmentation
  • Campaign strategy & management
  • Digital media recommendations
  • Marketing impact analysis
  • On-boarding & support
  • Extreme pizza expertise

ALVARO & RACHEL
BRIDG CLIENT SERVICES NINJAS

Use Audiences Across Media

Empower nearly any channel, digital or not, with Bridg audiences.

SOCIAL MEDIA

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EMAIL

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DISPLAY/MOBILE

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IN-APP/PUSH

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ADDRESSABLE TV

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OTHER

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Get More Out of Facebook Ads

Audience360 features deep integration with Facebook. Audiences sync directly to your Facebook Ads account then customers see ads in their News Feed. Campaign results are synced in real-time back to Bridg which cross-references actual transactions to reveal true ROAS/lift of marketing.

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Daily Campaign Measurement

Measure beyond impressions. Unlike other solutions, Audience360 doesn’t use projections to measure campaign performance. Bridg tracks actual sales from audience members in near real-time by syncing with transactions daily allowing you to automatically measure sales vs. ad spend (ROAS) constantly.

Quicker results = faster optimization. Since Audience360 gives you campaign results daily you don’t have to wait to change/modify and optimize. With quick visibility into real-world behavior you’ll be able to ‘test & learn’ and better influence the outcome.

Bridg ‘lifts’ probability. While ROAS is a crucial metric, Audience360 gives companies a look—in many cases their first-time look—into true marketing campaign profitability: known as ‘Lift.’ Lift automatically measures the performance of each campaign audience vs. a control group.

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RENEWING CUSTOMER ENGAGEMENT

“We partnered with Bridg to extract, analyze and leverage our existing customer data.”

Tim Vu
VP Media & Performance Marketing
papamurphys
guests

Make it so. 🚀

OR CALL (855) 455-5522

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