Identifying Unknown In-Store Customers and Enhancing Loyalty with POS Data

Identifying Unknown In-Store Customers and Enhancing Loyalty with POS Data

Many brick-and-mortar operations are leaving revenue on the table because of one big problem: they can’t identify their in-store customers. But that’s all changing thanks to point-of-sale (POS) data.

Ready to identify and engage your in-store customers with targeted messages, offers and rewards? Download our whitepaper today to:

  • Review current options for identifying offline customers, including loyalty programs
  • Find out how POS data powers effective customer engagement across loyalty & non-loyalty members
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    Whitepaper Highlights

    Busy day? We’ve got you covered with our highlights:

    Busy day? We’ve got you covered with our highlights:

    • In-store shopping is on the rise, but consumers expect increasingly personalized experiences and offers.
    • Given the sunsetting of third party cookies, retailers are more dependent than ever on first-party data to deliver that personalization. That’s the same data that brick-and-mortar operations routinely fail to collect.
    • You can gather valuable in-store insights and drive marketing goals with loyalty – but it can’t deliver a complete view of purchase behavior.
    • By leveraging POS data, brick-and-mortar retailers have the opportunity to identify unknown customers, gain operational insights and deliver more effective, targeted marketing engagements – all while freeing consumers from the burden of offering up their information or taking added steps.