Bridg CDP

The CDP built for brick and mortar retailers and CPG brands

Bridg’s Customer Data Platform was built with a singular focus: help brick and mortar retailers and CPG brands solve the anonymous in-store customer challenge. We identify individuals behind in-store transactions, create longitudinal, privacy safe customer profiles, and power targeted, personalized advertising across virtually any channel. The result? Endless opportunities to understand and engage unknown customers.

The Bridg Benefits

Unify
Unify
Unify

YOUR DATA IN ONE LOCATION

Connect and normalize disparate data sources such as point-of-sale, mobile purchases, online ordering, loyalty/rewards membership, email, SMS, and more.

Identify
Identify
Identify

RECOGNIZE ALL CUSTOMERS

Leverage your Point of Sales (POS) data and our market leading offline identity resolution capabilities to identify unknown individual customers behind in-store purchases.

Learn
Learn
Learn

INSIGHT INTO INDIVIDUAL CUSTOMER BEHAVIOR

With unified, privacy-safe profiles of unknown (and known) customers, you have access to SKU-level purchase history and hundreds of attributes for analysis.

Target
Target
Target

Hyper-personalized marketing

Use our intuitive UI to create audiences based on purchase behavior, demographic, socioeconomic, and special interest attributes, then distribute to your platform of choice for omni-channel activation.

Measure
Measure
Measure

ENHANCED MEDIA EFFICIENCY AND SALES IMPACT

With POS attribution and closed loop measurement immediately see marketing’s impact on sales, and opportunities to optimize targeting and media.

Bridge Enables the Art of The Possible

BRICK & MORTAR RETAILERS

BRICK & MORTAR RETAILERS

  • Identify millions of unknown in-store customers and their SKU-level purchase history
  • Enjoy the same rich insight into consumer behavior, targeting capabilities, and closed loop measurement that online vendors possess
  • Drive direct, privacy-safe engagement with CPG brands to monetize your valuable data assets, increase partner marketing efficiency, and drive top line growth
CPG BRANDS

CPG BRANDS

  • Access targetable retailer (known & unknown) consumer profiles with SKU-level data to drive analytics and marketing
  • Leverage item level insight to support shopper marketing intelligence, best-in-class retail collaboration, and enhanced consumer engagement
  • Ensure you’re targeting the right consumer, directly measure portfolio strategies, and optimize media spend

Let’s talk

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