Bridg’s Customer Data Platform was built with a singular focus: help brick and mortar retailers and CPG brands solve the anonymous in-store customer challenge. We identify individuals behind in-store transactions, create longitudinal, privacy safe customer profiles, and power targeted, personalized advertising across virtually any channel. The result? Endless opportunities to understand and engage unknown customers.
Connect and normalize disparate data sources such as point-of-sale, mobile purchases, online ordering, loyalty/rewards membership, email, SMS, and more.
Leverage your Point of Sales (POS) data and our market leading offline identity resolution capabilities to identify unknown individual customers behind in-store purchases.
With unified, privacy-safe profiles of unknown (and known) customers, you have access to SKU-level purchase history and hundreds of attributes for analysis.
Use our intuitive UI to create audiences based on purchase behavior, demographic, socioeconomic, and special interest attributes, then distribute to your platform of choice for omni-channel activation.
With POS attribution and closed loop measurement immediately see marketing’s impact on sales, and opportunities to optimize targeting and media.