Unknown Customers: Make them Known with Bridg CDP+CRM

Only 10-20% of restaurant customers are in your loyalty program, email list and/or mobile app. How do you understand and reach the rest?

Opt-in customer data collected by loyalty programs is useful to marketers in innumerable ways. To begin with, specific customer information can illuminate marketers’ understanding of guest frequency, preferences, and make targeted marketing possible. But how can a marketer identify and understand guests who have NOT opted in? Non-opt-in guests are a highly coveted group that represent the vast majority of guests visiting each day (up to 90% of all customers).

In a recent engagement, a top 10 diner-style restaurant deployed Bridg CDP to do just that. By using Bridg’s CDP to centralize multiple data sources (POS, loyalty, ordering, etc) the brand was able to identify the individualized profiles of more than 80% of their previously “unknown” customers in less than 24 hours. Bridg CDP created profiles for each customer, including frequency, food preferences and overlapping presence between channels/databases, and enhanced them with demographics including ethnicity, age, education, marital status, income and gender.

Further, a full 96% of those identified customers were matched with a marketable profile in Bridg Bureau™, Bridg’s proprietary, private data bureau, allowing the brand to create anonymous audiences from this group and advertise to them on Facebook with tailored messaging – a critical channel through which to market to non-opt-in guests.

Now the brand understands nearly 90% of their customers instead of a small portion — how often they come, how much they spend, their demographics and a way to reach them directly. Bridg CDP creates powerful segments and audiences for digital marketing, then measures changes in those customer segments daily.

“Bridg CDP leverages advanced technologies to process and identify customers at scale in a highly secure and reliable platform in Amazon AWS,” commented Rony Sawdayi, Chief Technology Officer at Bridg. “With a proprietary matching engine as the core of Bridg Bureau, hundreds of millions of customer profiles are intelligently identified and enriched.”

Visit Bridg.com/Demo to see how Bridg CDP can fundamentally increase your marketing intelligence and reach. We’re excited to show you.