Marcella Veneziale of Nation’s Restaurant News dives into ways restaurant leaders like McDonald’s are learning more about customers and taking action with smart technology to become more of a habit in guests’ lives.
“Consumer demand is one driver of the proliferation of restaurant apps. But for restaurant operators, the benefit is unlocking access to a treasure trove of customer data.
For proof of how essential these technologies are to restaurants today, look no further than McDonald’s. In March, the company announced plans to double down on kiosks, delivery and curbside service, all powered by the latest digital innovations.”
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