Article originally posted on Techseen on November 24, 2016 by Sharmistha Mukherjee

Bridg integrates advanced predictive intelligence and a personalized email marketing to give marketers insight into customer trends

Bridg, a marketing software company that leverages Big Data to drive campaigns for restaurant brands, has launched a new customer relationship management (CRM) solution, purpose-built for restaurant brands.

Founded in 2012, the company aims to give restaurant and retail chains customer insights (and revenue growth) enabling marketers to understand every customer’s relationship with the brand, without an artificial “loyalty” program.

According to the company, with Bridg Enhanced CRM, restaurants can reveal comparable growth opportunities by combining disparate customer data “silos,” including point-of-sale (POS), email, loyalty and online ordering, into a single unified view of their individual customers.

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