LOS ANGELES–(BUSINESS WIRE)–Bridg, the first marketing software company to leverage big data to drive precision-marketing campaigns for restaurant and retail brands, today announced the appointment of Mike Horowitz as the Company’s Chief Product Officer. Mr. Horowitz brings 20 years of enterprise and consumer software development experience to Bridg.

As CPO of Bridg, Mr. Horowitz will be responsible for defining and implementing Bridg’s short-term and long-term product strategy, roadmap and vision.

“We’re pleased to welcome Mike as chief product officer of Bridg,” said Amit Jain, founder and chief executive officer of Bridg. “Mike comes to Bridg with best-in-class product and technology leadership and with a strong track record of developing innovative consumer and enterprise products for mobile and web. His breadth and depth of experience will be instrumental as we continue to expand our product platform.”

Mr. Horowitz has a long track record of developing innovative products for startups and established technology companies. Previous to Bridg, he led the product team at Ticketmaster / Live Nation, and managed multiple products at Google, including Photos, AdSense, and Google Apps. He’s also worked and advised at multiple startups including Applied Semantics, Fetch Technologies, and Abot Labs.

Mr. Horowitz holds a B.A. from Duke University and his MBA from the Anderson School at UCLA.

“I am honored to join the Bridg team to support the company in its mission to provide personalized and tailored marketing to today’s consumer, while helping restaurants and retailers forge stronger relationships with their customers,” said Horowitz. “Bridg’s advanced predictive intelligence technologies unlock valuable data to improve customer engagement and I look forward to working with the team to build great products that our clients and consumers love.”

About Bridg

Bridg is a marketing software company that provides true closed loop marketing and business intelligence to the restaurant industry. Integrated directly into the POS system to build unique customer profiles and understand individualized behavior patterns, Bridg provides its clients with deep data science that it uses to create effective personalized marketing campaigns that drive traffic and sales in a measurable way.