LOS ANGELES–Bridg, the first marketing software company to unlock the power of point-of-sale data to drive precision-marketing campaigns for restaurant and retail brands, today announced the appointment of Erik Brue as the Company’s chief data officer. Mr. Brue brings more than 10 years of data experience to Bridg and will report directly to Amit Jain, founder and chief executive officer.
In his role, Mr. Brue will be responsible for data development efforts with a focus on bringing greater insights to Bridg’s partners and clients and building new business development partnerships.
“We’re excited to welcome Erik to the Bridg team,” said Amit Jain. “His extensive experience in strategic development of emerging data will strengthen our ability to provide meaningful insights to our customers. This will in turn benefit our customers’ businesses through more precise and impactful marketing campaigns.”
Prior to Bridg, Mr. Brue oversaw the strategic development of partnerships, platforms and emerging/alternative data assets as vice president strategy, business development and emerging data at Experian.
“I’m proud to join Bridg and be part of a company that is at the forefront of impacting a $80 billion restaurant industry, built in brick and mortar, that is working to play catch up to an economy dominated by ecommerce and other digital solutions,” said Mr. Brue. “Bridg is equipped with unparalleled and unique access to deep data science to track and increase real marketing ROI, and I look forward to working with the team to continue to grow our offerings and ultimately help restaurant brands gain market share.”
Mr. Brue holds a B.A. from Grinnell College in Economics and his JD from Boston University School of Law. He will be based at Bridg’s offices in Los Angeles.
Bridg is a marketing software company that provides true closed loop, customer lifecycle marketing and business intelligence to the restaurant industry. Integrated directly into the POS system to build unique customer profiles and understand individualized behavior patterns, Bridg provides its clients with deep data science that it uses to create effective personalized marketing campaigns that drive traffic and sales in a measurable way. Bridg investors include March Capital Partners, Morpheus Ventures, NextEquity Partners and Visa (NYSE: V).