Online businesses have always had the upper hand when it comes to leveraging and activating rich customer data for targeted digital marketing that drives growth. And with the ongoing pandemic, they’re also enjoying a healthy surge in consumer spending.
Changes are afoot in the marketing and advertising world as a key lifeforce fades into extinction: the third-party cookie.
Everyone’s after loyalty, particularly in the race for more first-party data.
As COVID-related restrictions lift, retailers of all types are revisiting their in-store strategy to remain competitive in a tight market.
