When it comes to oil, it’s the best and worst of times—depending on who you ask. In June, gas prices hit an all-time high, with the national average at $5.005. Meanwhile, 19 states exceeded that average, the highest of which was California at a whopping $6.40. That’s great news for oil producers. Shell, for example, […]
Retail shopping behaviors are full of contradictions at the moment, and winning over the modern consumer is a complex task. Ecommerce, for example, continues to rise in popularity, but the majority (~53%) of consumers still shop in physical stores. Loyalty is in flux—yet the right offer from a preferred brand wins out over a lower […]
Restaurants are facing their fair share of challenges this year, from talent shortages to astronomical costs, supply chain disruptions and razor-thin margins. According to Restaurant Dive, over 66% of independent restaurants have seen a decrease in sales due to inflation. To combat the downturn, restaurants are testing a number of strategies, including more discounts and […]
Identity resolution is becoming an even more important tool in your marketing arsenal as privacy concerns increase and targeting mechanisms disappear. While customer data platforms (CDPs) promise to unite the data you need to better understand your customers, they are not always a reliable reference point. Let’s discuss how you can correct for the common […]
Personalization is a core strategy for any retail marketer, but without the right foundation of insights, you’re unlikely to make an impact. Let’s explore what makes data actionable—and how you can make the jump from raw material to marketable material. What is actionable data, exactly? Actionable data is information that provides enough clarity and context […]
You’ve heard the news about – and felt the pinch of – rising inflation rates. According to the U.S. Labor Department’s latest data release on August 10, the annual inflation rate is 8.5% for the 12 months ending July 2022 after rising 9.1% previously — the largest annual increase since November 1981. But even that number […]
Here’s the understatement of the year: retail media networks are getting big—and fast. As U.S. digital retail climbs to a projected $50B by 2023, both retailers and CPG brands are clamoring to cash in on the booming trend (eMarketer). But can retailers deliver on the data scale and nuanced analytics they need to pull it […]
Online businesses have always had the upper hand when it comes to leveraging and activating rich customer data for targeted digital marketing that drives growth. And with the ongoing pandemic, they’re also enjoying a healthy surge in consumer spending.
Changes are afoot in the marketing and advertising world as a key lifeforce fades into extinction: the third-party cookie.
Everyone’s after loyalty, particularly in the race for more first-party data.