As the grocery industry goes digital, truckloads of data are pouring in for marketers to organize, contextualize, analyze and activate. Between media networks, ecommerce, digital offers, loyalty programs, frictionless checkout and other digital forms of doing business, there are more opportunities to and leverage collect customer insights than ever before. In a recent survey, 79% […]
Retail is going hybrid. In the wake of the pandemic, many customers are transitioning from their former all-online shopping habits to “hybrid shopping,” or rather, a mix of in-store visits and online shopping. And where the consumer leads, the investments follow. In a 2021 Deloitte survey of 1,000 global executes, 75% reported plans to increase […]
Gas stations make most of their margin from convenience store items rather than fuel—but simply being there with snacks is no longer enough. Increasingly, C-store customers want more out of their gas station experience. Those that can deliver on those expectations are much better positioned to weather the continued storm of inflation and shifting consumer […]
Macroeconomic factors are complicating ecommerce success. As retailers find themselves in the thick of the holiday season, consumer discretionary spending has slowed down due to the ongoing impact of inflation, broader economic slowdown and fears of a recession. 3Q22 paints an unstable picture Taking a quarterly view, recent earnings calls paint a hopeful, but ultimately […]
Between supply chain disruptions, staffing shortages and historical levels of inflation, grocers are up against quite a few challenges this year. According to Bloomberg, the “food at home” inflation rate has risen 12.2% since last year—compared to an overall 9.1% increase in consumer prices. And as consumers look to tighten their budgets, groceries are on […]
When it comes to oil, it’s the best and worst of times—depending on who you ask. In June, gas prices hit an all-time high, with the national average at $5.005. Meanwhile, 19 states exceeded that average, the highest of which was California at a whopping $6.40. That’s great news for oil producers. Shell, for example, […]
Retail shopping behaviors are full of contradictions at the moment, and winning over the modern consumer is a complex task. Ecommerce, for example, continues to rise in popularity, but the majority (~53%) of consumers still shop in physical stores. Loyalty is in flux—yet the right offer from a preferred brand wins out over a lower […]
Restaurants are facing their fair share of challenges this year, from talent shortages to astronomical costs, supply chain disruptions and razor-thin margins. According to Restaurant Dive, over 66% of independent restaurants have seen a decrease in sales due to inflation. To combat the downturn, restaurants are testing a number of strategies, including more discounts and […]
Identity resolution is becoming an even more important tool in your marketing arsenal as privacy concerns increase and targeting mechanisms disappear. While customer data platforms (CDPs) promise to unite the data you need to better understand your customers, they are not always a reliable reference point. Let’s discuss how you can correct for the common […]
Personalization is a core strategy for any retail marketer, but without the right foundation of insights, you’re unlikely to make an impact. Let’s explore what makes data actionable—and how you can make the jump from raw material to marketable material. What is actionable data, exactly? Actionable data is information that provides enough clarity and context […]
