You’ve heard the news about – and felt the pinch of – rising inflation rates. According to the U.S. Labor Department’s latest data release on August 10, the annual inflation rate is 8.5% for the 12 months ending July 2022 after rising 9.1% previously — the largest annual increase since November 1981. But even that number […]
Here’s the understatement of the year: retail media networks are getting big—and fast. As U.S. digital retail climbs to a projected $50B by 2023, both retailers and CPG brands are clamoring to cash in on the booming trend (eMarketer). But can retailers deliver on the data scale and nuanced analytics they need to pull it […]
Online businesses have always had the upper hand when it comes to leveraging and activating rich customer data for targeted digital marketing that drives growth. And with the ongoing pandemic, they’re also enjoying a healthy surge in consumer spending.
Changes are afoot in the marketing and advertising world as a key lifeforce fades into extinction: the third-party cookie.
Everyone’s after loyalty, particularly in the race for more first-party data.
As COVID-related restrictions lift, retailers of all types are revisiting their in-store strategy to remain competitive in a tight market.
