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How grocers can leverage analytics to boost the shopping experience and fight the negative impacts of inflation

Jennifer Ortner

Between supply chain disruptions, staffing shortages and historical levels of inflation, grocers are up against quite a few challenges this year. According to Bloomberg, the “food at home” inflation rate has risen 12.2% since last year—compared to an overall 9.1% increase in consumer prices. And as consumers look to tighten their budgets, groceries are on […]

4 Minutes Read

Can convenience stores escape pain at the pump and drive store margins?

Jennifer Ortner

When it comes to oil, it’s the best and worst of times—depending on who you ask. In June, gas prices hit an all-time high, with the national average at $5.005. Meanwhile, 19 states exceeded that average, the highest of which was California at a whopping $6.40. That’s great news for oil producers. Shell, for example, […]

4 Minutes Read

Leveraging actionable insights for retail media networks

Anne Passon

Retail shopping behaviors are full of contradictions at the moment, and winning over the modern consumer is a complex task. Ecommerce, for example, continues to rise in popularity, but the majority (~53%) of consumers still shop in physical stores. Loyalty is in flux—yet the right offer from a preferred brand wins out over a lower […]

5 Minutes Read

Can restaurant marketers serve up the data they need to combat inflation?

Restaurant Executive Team

Restaurants are facing their fair share of challenges this year, from talent shortages to astronomical costs, supply chain disruptions and razor-thin margins. According to Restaurant Dive, over 66% of independent restaurants have seen a decrease in sales due to inflation. To combat the downturn, restaurants are testing a number of strategies, including more discounts and […]

5 Minutes Read

What is the single source of truth about your customer? Leverage the right insights and get the full picture of your offline customers.

Maggie Chin

Identity resolution is becoming an even more important tool in your marketing arsenal as privacy concerns increase and targeting mechanisms disappear. While customer data platforms (CDPs) promise to unite the data you need to better understand your customers, they are not always a reliable reference point. Let’s discuss how you can correct for the common […]

5 Minutes Read

Is your marketing plan missing its mark? Leverage the insights of actionable data to meet your goals!

Tony Widdis

Personalization is a core strategy for any retail marketer, but without the right foundation of insights, you’re unlikely to make an impact. Let’s explore what makes data actionable—and how you can make the jump from raw material to marketable material. What is actionable data, exactly? Actionable data is information that provides enough clarity and context […]

5 Minutes Read

How inflation is impacting retail spending—and what you can do about it

Anne Passon

You’ve heard the news about – and felt the pinch of – rising inflation rates. According to the U.S. Labor Department’s latest data release on August 10, the annual inflation rate is 8.5% for the 12 months ending July 2022 after rising 9.1% previously — the largest annual increase since November 1981. But even that number […]

4 Minutes Read

Can retailers really deliver on the promise of retail media networks?

Jennifer Ortner

Here’s the understatement of the year: retail media networks are getting big—and fast. As U.S. digital retail climbs to a projected $50B by 2023, both retailers and CPG brands are clamoring to cash in on the booming trend (eMarketer). But can retailers deliver on the data scale and nuanced analytics they need to pull it […]

6 Minutes Read

How the pandemic has shifted consumer behavior—and what retailers can do about it

Loren Wilson

Online businesses have always had the upper hand when it comes to leveraging and activating rich customer data for targeted digital marketing that drives growth. And with the ongoing pandemic, they’re also enjoying a healthy surge in consumer spending.

5 Minutes Read

Four strategic ways to drive revenue with enhanced first-party data

Loren Wilson

Changes are afoot in the marketing and advertising world as a key lifeforce fades into extinction: the third-party cookie.

5 Minutes Read