Want a Perfect Twitter Banner for Your Brand? Here’s the Template.

ARTICLE_Twitter_banner

Twitter’s getting fancy.

In 2014 they unveiled a shiny new profile design that, much like Facebook, now features a page-wide cover photo.

This bigger banner improves Twitter’s potential as a business welcome page.

But that’s only going to happen if you format the banner properly.

Unfortunately, Twitter has made it pretty difficult to keep text and graphics organized across different display platforms.

I learned this lesson first-hand when I updated the Bridg banner last week. Despite my images looking great on Photoshop, when I tried uploading them to Twitter everything fell out of place. When I checked out the mobile display things were even worse.

Twitter_fail_small

 Pictured: Mobile Banner Fail (Totally Unreadable)

 

After digging a little deeper into the problem  it became clear that the new banner was never optimized for digital marketing purposes.

At least not right out-of-the-box.

In order to make it work, I had to develop a design that accounted for Twitter’s strict design dimensions.

 Here’s the Template I Came Up With:

top_image_twitter

Twitter recommends using an image that is 1500 px wide x 500 px high. What they fail to tell you is that 1) You will lose image quality after the upload, and 2) a significant amount of the image is going to be cropped out.

Since there are different  “invisible” areas on different displays, its pretty easy to end up with a banner that is illegible and confusing. This is especially true when viewed on a phone. (not good considering mobile makes up 60% of Twitter activity)

I’ve tested the template on a variety of  different screen resolutions  and made sure it worked with both the iOS and Android Twitter app.

If you want to use it,  just remember:

  • Anything in the dark “invisible area” will not show up.
  • If you put content in the red “invisible on mobile” area, make sure its not overly important.
  • Try to avoid too much text in the center of your banner, since it will be hard to read on mobile display.

 

Still confused? Check out the following example:

Bridg_short_twitter

If you have other questions about improving your company’s digital presence, you’ve come to the right place.

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    consumer marketing automation

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    • Solutions to marketing pain points.
    • A checklist to help you get started.
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