The Bridg Blog

Big Data at the Table

News: Bridg on "McDonald's Experience of the Future" in Modern Restaurant Management

"McDonald's, the world's leading global foodservice retailer with more than 36,000 locations in over 100 countries, recently unveiled a long-term global plan that outlines initiatives to unlock meaningful growth and increase guest counts that includes:

  • Enhancing digital capabilities and the use of technology to dramatically elevate the customer experience;
  • Redefining customer convenience through delivery; and
  • Accelerating deployment of Experience of the Future restaurants in the U.S."

Read the article on Modern Restaurant Management's Tech Talk