McDonald’s, the world’s leading global foodservice retailer with more than 36,000 locations in over 100 countries, recently unveiled a long-term global plan that outlines initiatives to unlock meaningful growth and increase guest counts that includes:
- Enhancing digital capabilities and the use of technology to dramatically elevate the customer experience;
- Redefining customer convenience through delivery; and
- Accelerating deployment of Experience of the Future restaurants in the U.S.
McDonald’s is accelerating digital capabilities and enhancing its use of technology in restaurants, in the drive-thru and on the go. Inside the restaurants, McDonald’s is bringing greater control, convenience and personalization to customers through the ‘Experience of the Future’ use of kiosks and mobile apps. Mobile order and pay will be launched in 20,000 restaurants by the end of this year. McDonald’s intends to have most of the traditional free-standing U.S. restaurants modernized to reflect the Experience of the Future by the end of 2020.
Modern Restaurant Management magazine asked restaurant technology leaders — Olo’s Senior Director of Marketing Jacqueline Berg, Toast President and Co-Founder Steve Fredette, Bridg Founder and CEO of Amit Jain and SessionM CMO Patrick Reynolds — for their views on McDonald’s plans and the intersection of hospitality and technology.