The Bridg Blog

Big Data at the Table

4 Fatal Mistakes Restaurant Marketers Face

We sat down with consumer data analysis expert, Jayson Tipp, who's worked with brands such as Redbox, Papa Murphy's and CoinStar to drive transactions using intelligently targeted campaigns.

Jump to video section:


Part 1: Introduction

Part 2: Fatal Mistake #1: Treating All Customers as if They Are the Same

Part 3: Fatal Mistake #2: Testing Digital Marketing Rather than Embracing It with a Clearn Strategy & Budget

Part 4: Fatal Mistake #3: Spending More on Consumer "Look Alikes" Than Actual Guests

Part 5: Fatal Mistake #4: Assuming They Don't Have the Data to Implement Targeted Marketing

Part 6: Recap & Summary


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